Senior Director, Communications

What You’ll Do
Lead Enrollment Marketing Strategy
Develop and execute integrated marketing and enrollment communications strategies that support inquiry, application, yield, re-enrollment, and long-term institutional reputation.
Partner daily with the Head of Enrollment and Admissions department leadership to align marketing execution with enrollment goals, timelines, and outcomes.
Shape the Prospective-Family Experience
Own the prospective-family digital journey across web, email, digital advertising, and related channels – from awareness through application and enrollment.
Lead admissions-related website strategy, ensuring content is compelling, accessible, mobile-friendly, and conversion-focused.
Drive Campaigns That Perform

Plan, execute, and optimize multi-channel digital campaigns (Google Ads/PPC, paid social, display, retargeting, directories).
Utilize SEO best practices to enhance admissions-related web content and enhance discoverability.
Use Data to Inform Decisions

Leverage CRM platforms, marketing automation tools, and analytics to assess campaign performance and guide strategy.
Build dashboards and reports that track key metrics such as web traffic, inquiry sources, funnel conversion, and re-enrollment engagement.
Collaborate Across the School
Work closely with colleagues in Communications, Admission, Advancement, IT, Summer Programs, and external partners to ensure cohesive messaging and brand alignment.
Translate major institutional initiatives, including Lovett’s Centennial Celebration (2026–27) and campus development projects, into clear, engaging marketing campaigns.
Represent Lovett with Care and Confidence
Serve as a visible ambassador at admission events, open houses, yield programs, and onboarding activities, including some evenings and weekends.
Who You Are
You are a collaborative marketing professional who blends creativity with strategy and data. You understand how families make decisions, how digital channels influence behavior, and how strong storytelling builds trust. You enjoy working across teams, managing complex projects, and continuously refining strategies to improve outcomes.

At the Manager level, you are a skilled implementer with strong execution and project management abilities.
At the Assistant Director level, you bring deeper strategic leadership, cross-functional influence, and experience leading complex initiatives and vendor relationships.

Qualifications
Minimum Qualifications (Manager):

Bachelor’s degree in marketing, communications, business, or a related field
5+ years of experience in marketing, digital strategy, enrollment marketing, or a related discipline
Demonstrated success executing multi-channel digital marketing campaigns tied to measurable outcomes
Strong writing, editing, and project management skills
Experience using CRM, marketing automation, and analytics tools
Additional Expectations (Assistant Director):

7+ years of progressively responsible experience
Proven success in developing strategies, leading major campaigns, and managing vendors or consultants
Ability to serve as a strategic advisor and lead through influence across departments
Additional Information
This is a full-time, 12-month position that may require evening or weekend work during peak admission periods
Occasional travel may be required
Employment is contingent upon completion of a background check and post-offer drug test
Ready to Help Shape Lovett’s Story?
Join a collaborative, mission-driven community where your work directly supports students, families, and the school’s future. Apply Now!

The Lovett School is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming community.