Enrollment Marketing Manager

Merion Mercy Academy, an independent Catholic college preparatory school for girls in grades 9-12 outside Philadelphia, Pennsylvania, seeks a dynamic marketing professional to develop, implement, regularly assess and update an integrated enrollment marketing plan. As a member of the enrollment management team, the Enrollment Marketing Manager (EMM) will support the Director of Enrollment Management and provide leadership to advance Merion Mercy’s position in the market.  This is a twelve month, full time position with full benefits.

Reporting directly to the Director of Enrollment Management, the Enrollment Marketing Manager is responsible for increasing top of the funnel inquiries and supporting the enrollment efforts through all levels of the funnel.  He/she is responsible for increasing brand awareness, visibility, and inquiries through development of a strategic marketing plan as well as developing marketing assets, collateral, supporting materials as well as managing the school’s social media account.

Primary Responsibilities:

 Strategic Marketing

• Collaborate with the Director of Enrollment Management on specific marketing and enrollment plans, strategies, initiatives and activities to promote MMA to prospective students and parents and engage them in the MMA experience.
• Develop comprehensive competitor analysis of innovative enrollment marketing initiatives, including but not limited to digital advertising, website, event marketing, print materials, video, photography, and communication plan.
• Research new trends as well as best practices in independent school enrollment marketing to improve effectiveness of content and meet enrollment goals.
• Along with the Director of Enrollment Management, collaborate on best practices for our collateral fulfillment for the admission cycle, including the summer programs.

 Strategic Operations/Execution

•  Manage and oversee all aspects of the Academy’s social media presence ensuring best practices in content management, consistency in messaging and integration of brand identity. Analyze metrics to continue to enhance MMA position within the social media space.
• Collaborate with the Director of Development and staff to ensure social media presence and use for fundraising initiatives.
• Develop benchmarks, data metrics and analytics to measure effectiveness of strategies and support decision making.
• Develop relationships with “feeder” schools through enrollment management and marketing efforts.
• Oversee all promotional advertising.
• Provide marketing support, photography and videography for school events
• Other duties as assigned.

Merion Mercy Academy embraces diversity and inclusion through its mission, Mercy identity and student body.  Merion Mercy Academy is committed to providing an educational and working environment that is free from harassment and discrimination. Members of the community, applicants for employment or admissions, guests and visitors have the right to be free from harassment or discrimination based on race, color, religion, ancestry, gender, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, genetic information, national origin, veteran status, or any other status protected by applicable law.

In addition to the aforementioned qualifications, the ideal candidate should demonstrate a strong commitment to diversity, equity, inclusion, and belonging (DEIB) initiatives and exhibit an ability to foster an environment where all students feel valued and supported, actively engaging in efforts to promote diversity and inclusivity within the school community.

Interested candidates should send a resume, cover letter, and contact information for three professional references to Anne Gregg, Executive Assistant to the Head of School, at [email protected].

More information about working at Merion Mercy Academy can be found at www.merion-mercy.com/careers.

Merion Mercy Academy does not discriminate on the basis of race, gender, sexual orientation, or national and ethnic origin in the administration of its hiring practices.

Qualifications include:

• Bachelor’s degree is required.
• Three to five years of experience is preferred.
• Ability to maintain up-to-date best practices in digital communications/social media.
• Creative, flexible, adaptable professional; sense of humor appreciated.
• Excellent written and oral communication skills.
• Must be a self-starter with excellent organizational skills and strong work ethic to achieve goals and meet deadlines.
• Experience in education or non-profit world is preferred.
• Ability to commit to and promote the Merion Mercy Mission and Core Values.
• Ability to work occasional nights and weekends.