Director of Strategic Marketing & Communications

Director of Strategic Marketing & Communications
Trinity Valley School | Fort Worth, Texas

The Opportunity

Trinity Valley School has been shaping curious, capable young people in Fort Worth for nearly
70 years — guided by a commitment to fine scholarship, wide constructive interests, intelligent
citizenship, and spiritual and moral development. We are a Pre-K through 12 community where
students are known by name, challenged by design, and prepared for a world that’s changing
fast.
We’re looking for a Director of Strategic Marketing & Communications who sees the TVS brand
as the living story of who we are, what we believe, and the difference we make in students’
lives. With a brand and identity refresh already underway, we’re looking for a Director of
Strategic Marketing & Communications who is excited to jump into the process and translate our
mission, vision, and values into compelling stories that go far beyond logos and taglines.
As Director of Strategic Marketing, you’ll report to the Chief Advancement Officer and serve as a
trusted advisor and strategic partner to the Head of School. You will help define and express the
vision for the School and then bring it to life with creativity, precision, and heart.

What You’ll Do

Steward the brand.

At TVS, our brand is how we show up in the world. You’ll manage our visual identity, editorial
voice, and the narrative framework that connects prospective families, current students and
parents, alumni, and donors to our story. You’ll develop messaging that’s authentic,
differentiated, and deeply rooted in our commitment to fine scholarship, wide constructive
interests, intelligent citizenship, and spiritual and moral development. You’ll make sure that
every touchpoint — from our website to our social channels to the materials families receive —
reflects who we are at our best.

Drive enrollment through strategic partnerships.

You’ll work hand-in-hand with our Director of Enrollment Management to move families from
awareness to inquiry to enrollment. You’ll design campaigns that are targeted, measurable, and
that resonate deeply with prospective families. You’ll dive into tools like Niche.com, leverage
CRM data, and build nurture sequences that meet families where they are. You’ll create
viewbooks, digital presentations, web content, and more that doesn’t just inform, but inspires.
Build a vibrant digital presence.
Our website and social media are the front doors to our school. It’s important that they reflect
the balance between our historical roots and the energy, excellence, and innovation happening
on our campus every day. You’ll lead the strategy for our digital ecosystem, ensuring our content
is current, compelling, and optimized for discovery. You’ll establish KPIs, track performance, and
use data to guide decisions to demonstrate that we’re not just keeping up, but leading the way.

Tell stories that matter.

At the heart of this role is storytelling. You’ll identify and produce the stories that showcase
student achievement, faculty distinction, and institutional impact. You’ll oversee school
publications, manage our content calendar, and direct photographers, videographers, and
creative vendors to build a library of assets that brings our mission to life in authentic and
accessible ways.

Be the School’s voice in critical moments.

Whether it’s a routine community update or a moment of uncertainty that requires calm, clear
communication, you’ll be the person we turn to. You’ll manage timely, accurate, and
appropriately-toned communications to our community, build relationships with local and
regional press and develop crisis communication protocols. In difficult moments, you’ll help TVS
show up with integrity and confidence.

Build and lead a team.

You’ll inherit a capable foundation and help determine how to grow it. You’ll advise the Chief
Advancement Officer about team structure, make the case for new resources and build a culture
of creativity, collaboration and high standards. As the team grows, you’ll manage additional
direct reports and mentor emerging talent.

Serve as a strategic partner to leadership.

This role is a vital member of the senior administrative team. You’ll contribute to school-wide
planning, collaborate across departments, and work closely with Advancement on campaign
messaging and donor communications. You’ll be a trusted advisor to the Head of School,
helping him lead with clarity, bringing both creativity and good judgment to every challenge.
Manage external marketing partners.

You’ll work closely with select outside firms providing expertise in areas such as SEO, Google
Analytics, and digital optimization. You’ll ensure their work is aligned with TVS strategy, translate
insights into action, and serve as the internal lead on performance and accountability.

Who You Are

You’re a strategic, entrepreneurial communicator who sees the big picture without losing sight of
the details. You balance creative vision with analytical rigor — equally comfortable developing a
brand narrative and diving into campaign performance data to see what’s actually working.
You write with clarity and craft, and you know how to adapt your voice across audiences: a
speech for the Head of School, a compelling email to prospective families, and talking points for
a media interview can all land on your desk in a matter of days — and you handle all of it with
confidence.

You’re a natural collaborator. You build trust easily, bring people along with you, and genuinely
enjoy working with others to amplify the great things happening at TVS. You’re energized by the
chance to shape a new structure and lay out the case for resources, and dedicated to making
the most of every opportunity until those structures are in place. You’re resourceful and ready to
roll up your sleeves when the moment calls for it.

You thrive under pressure, maintain composure in sensitive situations, meet deadlines without
sacrificing quality, and stay focused when things get complicated. And above all, you believe in
the power of education to shape lives. You’re drawn to schools that prioritize character, curiosity,
and community alongside academic excellence.

What You Bring

Required

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 7+ years of progressive experience in marketing and communications, with
  demonstrated leadership responsibility
• Proven track record of developing and executing integrated, data-driven marketing
  strategies
• Demonstrated experience developing, managing, and evolving a cohesive brand
  identity across channels and audiences
• Strong written and verbal communication skills with the ability to adapt across audiences
  and formats
• Experience navigating sensitive communications and reputational situations with sound
  judgment, discretion, and a clear, consistent voice
• Proficiency with digital marketing platforms, CMS/website management, email marketing
  tools, and analytics (Google Analytics or equivalent)
• Fluency in social media strategy and platform management, including content
  planning, community engagement, and performance analysis
  Experience managing staff, vendors, and budgets

Preferred

• Experience in an independent school, higher education, or mission-driven nonprofit
  environment
• Familiarity with enrollment marketing, CRM systems (e.g., Finalsite, Blackbaud, FACTS),
  and funnel-based campaign strategy
• Experience with paid digital advertising (Meta, Google Ads) and SEO/SEM strategy
• Graphic design proficiency (Adobe Creative Suite or equivalent)
• Video production experience or ability to direct video projects

What We Offer

TVS is a place where the work is meaningful, the people are exceptional, and leadership is
supportive and energized. You’ll join a vibrant Pre-K through 12 community where students are
genuinely known and valued,and where the adults around them are just as committed to their
own growth. You’ll have a real seat at the table, a leadership team that believes in your vision,
and the runway to build something that lasts.

Compensation is competitive and commensurate with experience, benchmarked against peer
independent schools in the Dallas–Fort Worth market. A comprehensive benefits package
includes health coverage, immediate vesting in a 403(b) retirement plan with employer
matching; and an Employee Assistance Program. We are committed to supporting your ongoing
professional growth in the field.

This role requires flexibility to work occasional evenings or weekends for school events,
emergencies, or campaign launches. The ability to maintain confidentiality and work effectively
across a diverse school community — students, families, faculty, staff, and alumni — is
essential.

How to Apply

Qualified candidates should complete an online application for employment by visiting Trinity
Valley School Career Opportunities. Applicants will receive an email confirming receipt of their
application. Please attach a cover letter and resume.

For questions or general inquiries about this opportunity, please contact:
Amy Adkins
Chief Advancement Officer
Phone: (817) 321-0112
Email: [email protected]
—
Reports to: Chief Advancement Officer
FLSA Status: Exempt / Full-Time

Trinity Valley School is an equal opportunity employer. The foregoing statements describe the
general purpose and responsibilities assigned to this position and are not an exhaustive list of all responsibilities, duties, or skills required.