Director of Admissions and Communications

THE OPPORTUNITY
On behalf of The Mabin School, we are seeking a dynamic, strategic, and community- oriented Director of Admissions & Communications to join the Leadership Team.
Reporting to the Principal, this individual will lead all aspects of admissions, enrollment strategy, marketing, and communications, playing a critical role in shaping the school’s growth, brand, and community engagement. This is a highly visible and relationship-driven role that interfaces with prospective families, current parents, faculty, alumni, and the Board.
The Director will serve as a key ambassador for the school, responsible for articulating and elevating Mabin’s unique value proposition in a competitive independent school landscape. They will bring a thoughtful, data-informed approach to enrollment management while also fostering a warm, inclusive, and highly personalized admissions experience that reflects the school’s values. This role offers the opportunity to drive strategic initiatives, strengthen community connections, and play a meaningful part in advancing the school’s mission and long-term vision.

KEY RESPONSIBILITIES
Admissions & Enrollment Strategy

Lead the full admissions lifecycle, including inquiries, tours, interviews, offers, and onboarding of new families

Manage re-enrollment and retention strategies to maintain strong enrollment and waitlists

Track and analyze admissions data, including enrollment trends, attrition, and conversion metrics

Ensure an inclusive, transparent, and welcoming admissions experience for all families

Marketing & Communications

Oversee all school communications, including newsletters, website, and social media (Instagram, LinkedIn, Facebook)

Lead the development of marketing materials and ensure consistency of the Mabin brand

Manage and edit key publications, including the school’s annual magazine

Capture and promote the daily life and key moments of the school community

Community Engagement & Events

Serve as a key ambassador for the school, presenting to prospective families and representing Mabin at events

Lead Open Houses, tours, and admissions-related events

Collaborate with the Parent Association and support community-building initiatives

Develop programs such as parent ambassador initiatives to enhance engagement

Leadership & Governance

Partner with the Leadership Team to align admissions and communications with the school’s mission and strategic priorities

Present to the Board as required and contribute to broader school initiatives

Support key transitions, including Grade 6 to 7 placements

EXPERIENCE & QUALIFICATIONS

2–3+ years of experience in admissions within an independent school environment

Experience in communications, marketing, or brand management (education sector
preferred)

Strong understanding of the Toronto independent school landscape

Demonstrated leadership experience in an educational or community-focused setting

Exceptional interpersonal, communication, and organizational skills

Commitment to equitable admissions practices and inclusive community building

OCT designation considered an asset