Assistant Director of Communications Digital Marketing & Visual Storytelling

The School At Greens Farms Academy (GFA), students are empowered to do the hard, thrilling, essential work of shaping their own world, of building their own future. More than 700 PreK-12 students come from 23 towns in Fairfield and Westchester counties and form a joyful community that aspires to live by the school’s motto, “Each for All.” The school’s highly regarded academic program is built around small class sizes (average 15), mentoring partnerships with faculty (8:1 student-to-teacher ratio), and innovative programs designed to support students’ pursuit of inquiry. The faculty is characterized by its growth mindset, embracing innovation, exploring a range of student-centered approaches, and constantly seeking to better serve its students.
The GFA mission plays an essential role in school life: GFA engages students as partners in an innovative, inclusive, and globally minded community to prepare them for lives of purpose. Faculty and staff have committed that language to memory, along with our core values—passion, integrity, empathy, curiosity, excellence—so as to better live out the spirit of those words.
The Position Greens Farms Academy seeks an Assistant Director of Communications to bring the school’s mission, people, and programs to life through photography, video, social media, and digital marketing. The assistant director will be a creative visual storyteller who enjoys being immersed in school life and producing compelling content that engages current and prospective families, alumni, and the broader community.
Reporting to the Director of Strategic Communications, the assistant director will develop and execute digital content strategies that strengthen GFA’s brand, support admissions efforts, and deepen community engagement. This is a hands-on role that combines content creation with management of the school’s social media channels and support for its website and digital campaigns.
This is a full-time, on-campus position that requires occasional evening and weekend work to cover school events.
Key Responsibilities
Digital Marketing & Social Media
The assistant director will develop and implement a digital content strategy that supports institutional priorities, strengthens brand awareness, and advances admissions marketing. They will manage GFA’s social media channels, including content planning, creation, scheduling, and publishing, and produce engaging, platform-specific videos, photography, graphics, and digital campaigns. In partnership with Admissions, they will introduce prospective families to GFA’s academic programs, student experiences, faculty, and community. Responsibilities also include supporting digital advertising through creative development, audience targeting, and performance monitoring; analyzing engagement, website traffic, and campaign results to inform future decisions; and staying current with emerging platforms, trends, and technologies.
Video Production & Visual Storytelling
The assistant director will lead the development and production of video content that brings GFA’s stories, programs, and community to life. They will conceptualize, film, edit, and produce content for social media, the school website, admissions campaigns, and institutional initiatives, including short-form videos, student and faculty profiles, classroom features, event highlights, and promotional pieces. Working with Admissions and school leadership, they will identify opportunities to communicate GFA’s distinctive educational experience and manage projects from initial concept and storyboarding through final delivery. They will also coordinate with external videographers and production partners on larger projects and maintain an organized library of footage and finished content.
Photography & Brand Content
The assistant director will serve as a primary photographer for day-to-day school life, capturing authentic moments in classrooms, athletics, the arts, student activities, and community events. They will proactively identify opportunities to create images that support admissions, marketing campaigns, the website, and institutional storytelling, partnering with Admissions to maintain a current collection that reflects the student experience across all divisions. Responsibilities include photographing key school events, coordinating additional coverage when needed, and editing, organizing, and tagging images so they are accessible for future use. The assistant director will maintain consistent standards for visual quality and brand representation across digital and print platforms and collaborate with external photographers on major institutional projects.
Website & Digital Experience
The assistant director will maintain and update GFA’s website through the school’s content management system, working with the Director of Strategic Communications and Admissions to ensure that key pages clearly convey the value of a GFA education to prospective families. They will integrate photography, video, and storytelling to create an engaging user experience, monitor website performance, and recommend improvements to content and navigation. They will also coordinate with external website partners on updates, troubleshooting, and digital enhancements.
Institutional Communications & Brand Stewardship
The assistant director will collaborate with colleagues across divisions and departments to identify stories and content opportunities that support GFA’s communications priorities. They will ensure consistency in visual identity, messaging, and brand standards across digital platforms; support communications for major school events, programs, and institutional initiatives; and contribute photography, video, and digital assets to publications, fundraising campaigns, and other marketing materials. The role requires managing multiple creative projects while balancing planned campaigns with the daily needs of an active school community.
Qualifications The ideal candidate will have demonstrated experience in digital marketing, social media management, photography, and video production; a bachelor’s degree in Communications, Marketing, Digital Media, Film, Photography, or a related field is preferred. Candidates should be proficient in video production and editing using Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or comparable software, and experienced with professional photography equipment and image-editing tools such as Adobe Photoshop or Lightroom. They should understand social media platforms, digital content trends, and audience engagement strategies, have experience managing websites through a content management system, and be familiar with digital marketing analytics.
Strong creative judgment, visual storytelling ability, attention to detail, and organizational and project management skills are essential. The successful candidate will communicate effectively, collaborate comfortably with students, faculty, staff, and families, and demonstrate the initiative to work independently and identify compelling stories throughout the school day. Experience in independent schools, education, or nonprofit communications is desirable.
The successful candidate will bring creativity, initiative, and a strong visual sensibility to the role. They will understand that effective school marketing is rooted in authentic storytelling and will be equally comfortable developing a digital campaign, producing a compelling video, and stepping into a classroom to capture the everyday moments that make GFA distinctive.
Candidates should be prepared to share a portfolio demonstrating photography, video production, and digital storytelling experience.
Location Founded in 1925, GFA is situated on a former Vanderbilt estate in a scenic 44-acre waterfront campus located in Westport, CT.  GFA is a suburban school close to many transportation options and a five-minute walk from the Greens Farms Metro-North train station. The campus sits a half-hour south of New Haven and an hour north of New York City by car or commuter train.
Application At GFA we are committed to a policy of equal employment for all applicants. As part of our commitment to a diverse and inclusive school, we recruit and hire applicants with diverse backgrounds. Interested candidates should submit their cover letter and resume through this application form (you will need a Gmail account to upload your resume and cover letter in a single PDF file). Please address the cover letter to Meghan Chew, Director of Strategic Communications and Excellence in Teaching.