Director of Admissions, Marketing and Communication

POSITION SUMMARY
The Director of Admissions, Marketing, and Communications is a senior leader responsible for advancing Windermere Preparatory School’s enrollment, reputation, and engagement with current and prospective families. As a member of the Senior Leadership Team, the Director shapes and executes an integrated strategy across admissions, marketing, brand, and communications in support of the school’s mission and strategic priorities.
The Director leads the full family experience journey from initial awareness and inquiry through enrollment, re-enrollment, and advocacy, ensuring that every interaction reflects the warmth, quality, and global character of Windermere Prep. The role combines strategic leadership with disciplined execution, using market insight, data, storytelling, and relationship building to strengthen the school’s position as one of Orlando’s premier independent schools and to support sustainable enrollment across day and boarding programs.The ideal candidate will have experience in growing both an established business as well as a new business in an ever-changing, competitive environment.  
Working closely with the Head of School, Senior Leadership Team, Nord Anglia regional and central MAC teams, and the broader school community, the Director ensures that the WPS story is clear, distinctive, and consistently expressed. The Director also develops a high-performing team committed to exceptional service, creativity, collaboration, and measurable results.
REPORTS TO
Head of School
Dotted line report to the Nord Anglia Regional Director of Admissions & Marketing
DIRECT REPORTS 
Admissions, Marketing, and Communications team members
POSITION TYPE
12-month administrative appointment
CORE RESPONSIBILITIES
Enrollment Strategy and Institutional Leadership

Serve as a key member of the Senior Leadership Team, contributing market, enrollment, and stakeholder insight to schoolwide planning and decision making
Develop and execute an integrated admissions, marketing, and communications strategy aligned with the school’s mission, strategic priorities, and enrollment goals
Partner with the Head of School and regional MAC team to establish enrollment targets, priorities, forecasts, and action plans for day and boarding programs
Advise school leadership on market conditions, competitor activity, family expectations, brand health, and emerging opportunities
Manage the department budget and deploy resources to achieve the greatest strategic and enrollment impact
Represent Windermere Prep as a visible and compelling ambassador in the local, national, and international community

Admissions and Family Experience

Lead the admissions process from inquiry through enrollment, ensuring a personal, responsive, and consistent experience for every prospective family
Design and continuously improve campus visits, tours, open houses, events, and virtual experiences so families understand the distinctive value of a WPS education
Establish clear systems, service standards, and follow-up practices that support timely and effective conversion at every stage of the enrollment funnel
Partner with academic, athletics, arts, residential life, student services, and operational teams to present an authentic and coordinated experience to prospective families
Ensure admissions practices are equitable, professional, and aligned with school policies, group expectations, and applicable regulations
Cultivate strong relationships with feeder schools, relocation professionals, educational consultants, agents, community partners, employers, and other referral sources

Retention and Community Engagement

Partner with school leaders to support re-enrollment, strengthen family confidence, and address themes that influence retention
Use parent and student feedback, satisfaction data, and community insight to identify opportunities to improve the family experience
Develop communication and engagement strategies that help current families understand the school’s direction, celebrate its strengths, and become advocates for WPS
Collaborate across divisions to ensure that key moments in the family journey are intentional, consistent, and aligned with the school’s values

Marketing Brand and Storytelling

Define and advance a distinctive market position for Windermere Prep, with particular emphasis on its IB continuum, international community, boarding program, student experience, and college outcomes
Lead the development and execution of integrated marketing campaigns that build awareness, generate qualified inquiries, and support enrollment priorities
Bring the WPS story to life through compelling content across web, social media, email, print, video, events, public relations, and paid media
Ensure consistent use of the school’s brand framework, visual identity, key messages, and tone of voice across all internal and external channels
Oversee the school’s digital presence and work with regional and central colleagues to continuously improve the prospective-family experience across owned, earned, and paid media
Monitor campaign performance and audience response, using results to refine strategy, content, and investment

Communications and Reputation

Lead a coherent schoolwide communications strategy that keeps families, employees, students, and external audiences informed and engaged
Establish communication standards, calendars, approval processes, and channel strategies that improve clarity, consistency, and effectiveness
Serve as a trusted advisor to the Head of School and Senior Leadership Team on sensitive, high-profile, or crisis communications
Develop productive relationships with media and community partners and identify opportunities to strengthen the school’s visibility and reputation
Protect the integrity of the WPS and Nord Anglia Education brands by ensuring communications are accurate, timely, audience-centered, and aligned with policy

Data Performance and Continuous Improvement

Own the accuracy and effective use of admissions and marketing data, including Salesforce and other relevant systems
Develop reliable enrollment forecasts and maintain regular visibility into inquiry volume, pipeline movement, conversion, yield, re-enrollment, and attrition
Establish and monitor meaningful key performance indicators for admissions, marketing, communications, and family experience
Analyze performance by grade, program, geography, audience, source, and campaign to identify risks and opportunities and guide action
Translate data and research into clear recommendations for the Head of School, Senior Leadership Team, and regional colleagues
Promote a culture of testing, learning, and continuous improvement across the department

Team Leadership and Collaboration

Recruit, lead, coach, and develop a high-performing Admissions, Marketing, and Communications team
Set clear goals, roles, service expectations, and accountability while fostering creativity, initiative, and professional growth
Build strong working relationships across academic and operational teams so enrollment and reputation are understood as shared institutional responsibilities
Collaborate actively with Nord Anglia regional and central teams, sharing insight and applying group resources and best practices to the local context
Model a culture of professionalism, inclusion, responsiveness, and partnership
QUALIFICATIONS AND EXPERIENCE

Bachelor’s degree in marketing, communications, business, education, or a related field; advanced degree preferred
At least seven years of progressively responsible experience in admissions, enrollment management, marketing, communications, sales, or a related field
Demonstrated success leading teams and achieving measurable enrollment, revenue, brand, or customer-experience outcomes
Strong strategic planning, project management, and budget management experience
Exceptional written, verbal, presentation, and interpersonal communication skills
Demonstrated ability to interpret data, build forecasts, assess campaign performance, and translate insight into action
Experience with CRM platforms, digital marketing, social media, content strategy, and contemporary communications channels
Experience in an independent, international, boarding, or education setting preferred
Experience working with diverse and international communities preferred

LEADERSHIP COMPETENCIES

Strategic thinking paired with disciplined execution
Commercial awareness and a strong commitment to mission
Ability to sell the softer side of an offering in a luxury environment while still achieving aggressive sales goals. 
Exceptional judgment, emotional intelligence, and discretion
Ability to build trust, influence others, and lead through collaboration
Clear, persuasive, and audience-centered communication
Strong analytical thinking and comfort using data to drive decisions
Creativity, curiosity, and a willingness to test new approaches
Calm and effective leadership in complex or high-pressure situations