Marketing and Communications Manager 2026-2027

Marketing and Communications Manager Job Description 2026-2027
Position Overview
Cascades Academy is a PK–12 independent school in Central Oregon committed to meaningful, challenging and experiential education that inspires lifelong learners who are socially responsible and ready for a diverse and changing world. The Marketing & Communications Manager plays a central role in telling the school’s story and helping families understand what makes a Cascades education distinctive.
Cascades Academy was founded in 2003 with a deep commitment to experiential learning, academic excellence, and community engagement. The school is a leader in innovative, 21st century education and will be the first school in Oregon to implement the Mastery Transcript(sending class of 2027).
Now in its 24th year, the school has grown to 230 students PreK-12 and has expanded its campus footprint to include 45 beautiful acres on the scenic Deschutes River. 
Cascades Academy strives to cultivate and maintain a supportive, inclusive community for all employees and actively promotes access and inclusion. Cascades Academy values employees who are committed to our mission, are prepared to engage fully in a learning community, and are excited to bring their authentic selves to work. Cascades Academy’s culture is highly collaborative and puts what is best for students at the center of the work. Regularly named one of the Best Nonprofits to Work for in Oregon, our faculty and staff see each other as teammates and feel motivated to do their best work here.
Position Description
Cascades Academy seeks a Marketing & Communications Manager to run the systems, channels and storytelling that connect us with current and prospective families. This position will manage the tools behind school communications (website, CRM, email marketing, social media and school-to-home platforms) and produce engaging, timely content that brings the Cascades experience to life.
This Marketing and Communications Manager works closely with the Head of School and the Director of Enrollment to advance enrollment priorities and strengthen the school’s public presence, additionally partnering with the Advancement team on fundraising and event communications.
This role suits someone who combines strong writing with a talent for building efficient systems, and who uses modern tools, including AI, to extend the impact of a small team. This is an opportunity to build a modern, AI-enabled marketing operation, see the direct impact of your work on enrollment, and grow alongside the school.
Key Responsibilities
Marketing Systems, Data & AI-Enabled Production

Run the school’s marketing and communications systems day to day: website, CRM, email, contact records, forms, audience lists and automated follow-up
Use AI and other modern tools to increase production capacity while maintaining accuracy, brand voice and privacy
Maintain inquiry-source tracking and enrollment-funnel data with the Director of Enrollment
Prepare monthly performance reports and quarterly analyses of marketing activity, spending and results
Find opportunities to improve data quality, automate routine tasks and integrate systems

Enrollment & Admissions Marketing

Implement the school’s marketing plan with the Director of Enrollment, recommending initiatives that build awareness, generate inquiries and support enrollment and retention
Serve on the Strategic Enrollment Management (SEM) Committee
Create admissions content, campaigns, advertising and publications that convey the distinctive value of a Cascades Academy education
Evaluate marketing effectiveness using performance data and family feedback

Content & Communications

Keep the website accurate and current, including admissions, tuition, faculty, programs and the calendar
Manage Instagram and Facebook on a consistent schedule
Produce the biweekly All-School News, admissions newsletters, event promotions and school announcements
Oversee ParentSquare and maintain a coordinated communications calendar
Write, edit and proofread for families, alumni, donors, staff and media; manage digital and print publications
Capture and collect photos, video and stories from across PK–12; coordinate professional shoots; maintain the media archive
Ensure brand consistency across all channels and materials, including signage and merchandise
Monitor online reviews (Google, Niche, GreatSchools) and coordinate responses
Support Advancement communications and pursue local media opportunities as time allows

Crisis & Emergency Communications

Prepare and send emergency notifications and time-sensitive communications
Support leadership in clear, compassionate communication during sensitive situations
Keep channels, lists and templates ready for rapid use
Qualifications
Required

2+ years of hands-on experience with a CRM or marketing automation platform
Professional experience using AI tools, with the judgment to verify and refine what they produce
Excellent writing, editing and storytelling skills across audiences and channels
Experience managing websites, social media, email newsletters and digital content
Working knowledge of SEO, digital marketing and marketing analytics
Strong organization and project management across multiple deadlines
Sound judgment and discretion with sensitive information

Preferred

HubSpot experience (Marketing Hub, CMS); certifications a plus
Experience at a school, nonprofit or mission-driven organization
Basic HTML and CSS
Photography and short-form video skills
Canva or similar design tool
.75 to Full-Time