Marketing & Media Coordinator

Tell Our Story. Inspire Families. Shape Our Future.
Princeton Montessori School seeks a creative, strategic, and collaborative Marketing & Media Coordinator to lead the school’s marketing, media communications, and brand initiatives. This is an exciting opportunity for a talented marketing professional who is equally comfortable developing long-term strategy and rolling up their sleeves to execute creative projects.
Reporting directly to the Director of Admissions , the Marketing & Media Coordinator serves as the school’s chief storyteller and brand ambassador, partnering closely with Admissions, Advancement, faculty, and administrative leaders to strengthen the school’s visibility, support enrollment growth, and deepen engagement with current and prospective families.
The ideal candidate is a creative thinker, self-starter, visual storyteller, and relationship builder who thrives in a mission-driven environment and enjoys showcasing the extraordinary experiences that define a Princeton Montessori School education.
Key Responsibilities
Enrollment Marketing

Partner closely with the Admissions Office to support student recruitment and enrollment goals.
Develop campaigns that generate inquiries, increase event attendance, and nurture prospective families through the admissions process.
Create compelling marketing materials that communicate the distinctive value of a Montessori and International Baccalaureate education.
Strengthen and protect the Princeton Montessori School brand across all print and digital platforms.
Identify new opportunities to increase awareness, engagement, and enrollment.
Monitor marketing analytics and recommend data-informed strategies to improve performance.
Measure campaign effectiveness and recommend continuous improvements.
Manage and continually improve the school’s website.
Utilize modern marketing technologies to improve efficiency, enhance creativity, and streamline content development while maintaining the school’s authentic voice and high standards.

Communications & Content Creation

Serve as the school’s primary storyteller by highlighting the people, programs, and experiences that make Princeton Montessori School exceptional.
Write and edit newsletters, website content, blogs, annual publications, and promotional materials.
Collaborate with faculty and staff to capture meaningful stories from classrooms and campus life, and determine the best methods for telling our story. 

Support the development of engaging content for social media platforms, including photography, video, graphics, and written posts.
Collaborate on executing digital advertising campaigns, email marketing, SEO, and online content strategies.
Monitor engagement metrics and identify opportunities to expand the school’s digital reach.
Promote admissions events, school celebrations, performances, and community programs.
Support collateral materials surrounding major campus events.

Photography & Video

Capture high-quality photographs and short-form videos that showcase authentic student experiences.
Maintain a library of marketing photography and video assets.
Produce and edit promotional videos for admissions, community engagement, and fundraising initiatives.
Prepare the school’s annual yearbook and manage all aspects of production on time. 

The Ideal Candidate
The successful candidate will be:

A talented storyteller who can translate everyday moments into compelling narratives.
A strategic thinker who understands how marketing supports enrollment and institutional growth.
Comfortable balancing long-term planning with daily execution.
Highly organized, adaptable, and able to manage multiple priorities.
Curious, creative, and eager to learn new technologies.
A collaborative professional who builds strong relationships across the school community.
Passionate about education and inspired by the Montessori philosophy of developing the whole child.

Why Princeton Montessori School?
For close to 60 years, Princeton Montessori School has inspired children to become confident, compassionate, and engaged learners. Serving students from infancy through middle school, our Montessori program, enhanced by the International Baccalaureate Middle Years Programme, provides a joyful, challenging, and globally minded education.
Our faculty and staff are dedicated professionals who value collaboration, innovation, and lifelong learning. We believe exceptional schools are built by exceptional people, and we are committed to supporting the growth and success of every member of our team and respecting a healthy work-life balance. 
This is an opportunity to make a difference in shaping the future of one of the region’s premier Montessori schools.
Compensation & Benefits
Princeton Montessori School offers a competitive salary and comprehensive benefits package, including health benefits, retirement plan participation, generous paid time off, professional development opportunities, and tuition remission benefits consistent with school policy.
This is a full-time, 12-month, Mon-Fri, 8:00-4:00 pm, on-site position at our beautiful campus in Princeton, NJ. 
Princeton Montessori School is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Three to five years of progressively responsible marketing and communications experience.
Outstanding writing, editing, and proofreading skills.
Strong project management and organizational abilities with exceptional attention to detail.
Experience managing websites (WordPress preferred).
Proficiency with Canva, Adobe Creative Suite, or comparable design platforms.
Experience creating and editing photography and video content.
Familiarity with Google Analytics, SEO, email marketing platforms, and CRM systems
Demonstrated ability to interpret marketing analytics and translate insights into effective strategies.
Experience in independent schools, higher education, nonprofit organizations, or mission-driven organizations is preferred.
The final offer will be based on the candidate’s skills, qualifications, and experience.