Director of Strategic Communications and Marketing

The Director of Strategic Communications and Marketing, in partnership with the Head of School and the School’s Leadership Team, will serve as the chief messaging and information officer of The Galloway School. They will also be positioned as the strategic and creative visionary for ensuring that short- and long-term plans elevate the visibility, mission, and profile of our School both internally and externally within the ever-changing landscape of independent school education. The Director will be expected to lead and inspire a talented team of professionals and to partner with other leaders and stakeholders within the school to ensure that the strategic direction, mission, and vision of the school are reflected and supported in all communications and marketing activities, as well as, ongoing operations related to cohesive and consistent messaging, proactive outreach, and the positioning of the School.

This visionary leader will be expected to immerse themselves in all aspects of school life and be engaged in all activities, including academics, admissions, advancement, athletics, and arts in order to expertly articulate and espouse the unique value proposition and endearing qualities of the Galloway community. The Director will work in collaboration with the Board of Trustees; the offices of Development and Alumni; the COO and CFO; Admissions and Enrollment Management; Diversity, Equity, and Inclusion; The Center for Professional Growth; all three academic levels; and the athletics and arts departments to continually promote, elevate, and champion their work by developing and implementing creative and compelling messaging that elevates our visibility and invites all constituents to understand and appreciate the Galloway experience. The Director is also expected to be a nimble, flexible, and skilled storyteller, ensuring brand identity, messaging coherence, and consistency across all media platforms and school communications. The Director will also be tasked with monitoring the effectiveness of our outreach, marketing, and communications efforts and developing a multilayered approach to confidently and enthusiastically envision and engage in new possibilities in all media forms and across current and new digital platforms.

While not a job requirement, our hope is that the Director will also use their considerable skills, expertise, and knowledge to positively influence the local and national marketing and communications landscape. Ideal candidates should have a BA/BS and five to ten years of relevant marketing, communications, or content development and creation experience, a passion for writing, editing, and storytelling, ability to adopt and adapt to the style, tone, and voice of our School, and can find joy and excitement in the day-to-day, the unexpected, the public relations, and the crisis management work of a school. Ultimately, the most important thing is the ability to do the job well.

This role might be for you if you are…

• A professional with the knowledge and expertise to work with all school constituencies, including community volunteers, faculty and staff, leadership, trustees, families, alumni, and external constituents
• A strategic and focused visionary who can serve as creative lead on all department and school collateral; oversee photo/video shoots and graphic design work; lead external website strategy including maintaining brand consistency; develop and implement strategic and crisis communication plans
• A master communicator who can proactively and vividly tell our story and make known the value proposition of a Galloway educational experience through all available and emerging communication channels
• A community builder who willingly shares their expertise to build the capabilities and capacities of all departments in communications and marketing protocols, tools, and best practices
• A believer in the beauty that all types of diversity and perspectives bring to a community who will work collaboratively to curate and showcase this unique aspect of The Galloway School
• A leader with integrity and character who has a knack for managing others expectations to deliver news and information in a manner that is timely, relevant, and compelling and to handle sensitive information with discretion and thoughtfulness both internally and externally
• A leader who can translate school strategy into a marketing and communications plan with tactics to advance the school’s mission, drive enrollment and fundraising, and build community while crafting a creative and comprehensive marketing campaign that increases the school’s visibility and competitive positioning and enhances the public’s perception of the school
• A creative collaborator who has the organizational ability and interpersonal skills to work proactively and efficiently with others to develop materials and marketing strategies that support the mission and all mission related activities of the school
• A communications aficionado who is adept at writing and editing key communications from the Head of School, Board Chair, and other key personnel
• A highly skilled decision maker who can discern and deliver, when necessary, both public relations and crisis management messaging and direction and knows the difference between individual action versus broad input
• A lifelong learner committed to continuous improvement and reflection, both personally and professionally
• A team player who is comfortable managing complex projects in a fast-paced organization with multiple stakeholders
• A colleague with self-confidence, humility, integrity, warmth, and a flexible personal style combined with a sense of humor who will earn the respect and attention of the School and community and who can find joy and fun in the work and not be afraid to laugh until your stomach hurts, as this might happen on occasion

Interested?

If you embody the qualities, skills, experience, and expertise outlined above, then you might be a great fit to successfully lead this very important part of our school community starting as soon as possible, but no later than July 1, 2024. You can submit your materials to [email protected]. You should be prepared to include a resumé/curriculum vitae, personal statement/cover letter, a writing sample of your choosing, and a sample of your design work. You can include hyperlinks to applicable examples of your work or any other documents/artifacts from your experience that you think represent you and or tell your story in an authentic and real way. An application will not be considered complete without the pieces listed above.

Who are we?

The Galloway School, an independent day school in Atlanta, Georgia, serves a diverse student body of approximately 770 PreK3 through grade 12 students, representing 618 families in 77 zip codes. The school is located on an 8.2 acre campus in the middle of Chastain Park in Buckhead.

“The Galloway School is a community where learning is joyful, individuals are valued, and self-discovery is encouraged. Galloway students confidently embrace challenges while developing the knowledge, skills, and cultural competence to thrive as enlightened contributors in their chosen pathways”

For more than 50 years, Galloway has provided pioneering, experiential learning structures that empower students to take charge of their own educational experience, promote a lifelong love of learning, and equip students to be change-makers in their community and beyond. Our founder, Elliott Galloway, wanted “to make life more meaningful for children by helping them to become competent and self-motivated individuals.” There is a reason that, among the independent schools in Atlanta, Galloway stands out, with a one-of-a-kind learning model and educational approach that values every individual’s intrinsic gifts and identity. Our philosophy encourages academic excellence while maintaining a student-centered focus. Our students set and achieve goals based on individuals striving for excellence rather than in competition with others. Students pursue a strong academic curriculum and are guided by teachers and staff to make their own decisions about their education. The value placed on each child’s unique qualities is reflected in small classes, personal interaction between students and teachers, and flexibility in planning the best learning approach for each child. Teaching and learning is a community enterprise: students, staff, faculty, administration, and parents are all partners in this venture.