Director of Marketing & Communications

There is an opening for the Director of Marketing and Communications at Fayetteville Academy beginning April 2024.

Position Expectations

In partnership with members of the senior administration team and other colleagues, the Director of Marketing and Communications is responsible for advancing the brand, mission, program and goals of the school through both the external marketing of the Academy and internal and external communications. This individual is responsible for the School’s strategic marketing and communications plan and oversees content creation and deployment across all of Fayetteville Academy’s channels (website, social media, news releases, email, newsletters and print publications). The position is a 12-month, full time position with full employee benefits. The Director of Marketing and Communications is a member of the school’s senior administrative team and reports directly to the Head of School.

Essential Duties and Responsibilities

• In consultation with the Head of School, plan and create strategic marketing and advertising plan based on available budget.

• Secure advertising agreements and reconcile to budget.

• Create, place and review School’s advertisements.

• Strategize, create and, deploy, all aspects of the School’s electronic and print communications (internal and external) ensuring the continuity of the School’s brand and message.

• Oversee the work of print vendors in the production of printed materials across the School’s departments and program areas.

• Provide communications support materials and tools across school departments and program areas (templates, style guide, branding elements, etc.) and work to ensure editorial and visual consistency in all communications pieces.

• Produce and distribute email newsletters and other pertinent correspondence to create consistent and timely school-wide messaging.

• Manage the School’s social media strategy, content and presence.

• Work in conjunction with the Director of Academic Technology to oversee the content, design, maintenance, and performance of the Fayetteville Academy website.

• Serve as secondary school photographer.

• Promote and market internal and external school events including admissions and fundraising events.

• Collaborate with the Director of Advancement and Director of Admissions to produce outreach materials for various needs and events.

• Coordinate and manage all publicity and public relations efforts.

• Work to ensure branding standards are adhered to.

• Represent the Academy at occasional admissions, advancement and special school-wide events as needed.

• Function as part of the Academy Leadership Team and work collegially with other administrative leaders, faculty and staff members, parents, and the greater community.

Qualifications

The ideal candidate will have at least a bachelor’s degree in marketing, communications, or a related field and at least three years of relevant experience with a master’s degree preferred.  Independent school experience is beneficial but not required. Fayetteville Academy seeks candidates who participate in the overall life of the school and possess strong interpersonal skills that allow them to work effectively with students, parents, faculty, alumni and the community at large. The ideal candidate is a self-directed individual who is solution oriented, versatile, and flexible and team-oriented.

Please address a cover letter, resume and at least three references to [email protected].