Director of Marketing and Communications

Serving as the School’s chief storyteller, the Director of Marketing and Communications will direct and implement overall strategies for all marketing and communications in order to raise the awareness and visibility of Morristown Beard School, advance the brand, and articulate clear messaging to internal and external constituents. Working closely with the Advancement and Admission teams, the Director will oversee all communications and media used to promote the School. This includes print publications, website management, social media management, advertising, and public relations.

This 12-month position reports directly to the Director of Advancement.

Responsibilities:

• Lead, direct, and manage the Communications team.
• Oversee creative development of all media including written, graphic, photography and videography as it is distributed through all channels, including web, email, print, social media and signage.
• Direct the maintenance, design and content updates of the School’s MBS website. Work with the Website & Social Media Manager to develop a schedule of updates with targets and completion dates.
• Monitor media coverage and social media outlets; track and provide analysis.
• Direct and review social media content and schedule for both strategy and news posts.
• Serving as Editor in Chief and working collaboratively with our Graphic Designer, create and produce a fall and spring issue of Crimson
• Oversee the production of Advancement materials with the Annual Fund team.
• Oversee the production of Alumni Homecoming/Reunion marketing materials and other materials as needed with the Alumni Relations team.
• Oversee the production of event materials in collaboration with the Director of Special Events & Parents Association Liaison.
• Work with the Admission Office to develop and execute the enrollment marketing plan, and  create and produce all materials needed as indicated in the marketing plan, including:
  • Advertising plan
  • Content for website and social media
  • Viewbook or other handouts for Open Houses and Information Sessions
  • Signage, banners, and other promotional materials for events
• Review MBS newsletters and email communications for accuracy and to ensure clear communications to the community.
• Manage the Marketing and Communications budget.
• Promote consistent communications, messaging, and branding as appropriate, across all departments.
• Implement strategic plan goals related to marketing and communications.
• Oversee and maintain the Crisis Communications Plan, serving as the liaison to the PR firm and being the main point of contact in all communications.
• Develop and maintain positive working relationships with local media outlets.
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree or higher in marketing and/or communications
• Minimum of 5 years experience with management experience preferably in the education sector or related field
• Strong writing, editing, and storytelling skills with the ability to create compelling content for diverse audiences (ie. alumni, parents, donors, faculty & staff)
• Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines
• Strong interpersonal and communication skills
• Experience interacting with the media and with magazine publication, creation, design, and layout a plus

Please send cover letter and CV to [email protected]