Director of Communications & Marketing

Summary of the Position: As a member of the school Leadership Team, the Director of Communications and Marketing shares in the responsibility to lead in the fulfillment of The Montgomery Academy’s mission. Reporting directly to the Head of School, the Director of Communications & Marketing is responsible for the development and implementation of the school’s marketing and communications strategy. This position oversees the school’s website as well as the school’s social media presence. This is a full-time, twelve-month position. Limited travel and occasional weekend and evening work will be required.

• Develop and execute marketing and campaign plans that engage internal and external constituents in the support and promotion of the school.
• Manage the Communications and Marketing Content Creator.
• Coordinate and oversee the school’s engagement and communication with both internal and external constituencies to ensure brand integrity, content control and quality, adherence to the school’s graphic standards, and continuity among all marketing and communications platforms.
• Oversee coverage of school events.
• Support all school functions.
• Oversee and provide support in the production of a variety of digital and printed materials meant to increase the school’s visibility and competitive positioning and enhance the public’s perception of the school.
• Identify emerging marketing opportunities and mission-appropriate market segments, design effective targeting strategies, and track and assess effectiveness.
• Collaborate with the Director of Admissions to develop strategies to recruit prospective students and engage and retain current families.
• Shape and oversee the strategic and creative direction and integrated online presence of the school’s website and social media platforms.
• Provide general office oversight as it relates to managing budgets, overseeing credit card expenditures, and ordering supplies and printed materials.
• Coordinate communication support for all school events and to school departments and organizations such as auxiliary programs, athletics, development and Parents’ Association.
• Manage ad purchases, art creation, and fulfill deadlines.
• Supervise professional consultants contracted to address marketing and communication goals.
• Oversee community communications systems.
• Stay current on trends in marketing and communication best practices in independent schools.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Activities, duties, and responsibilities may change.

 

 

Qualifications and Experience:

• Bachelor’s degree in English, journalism, communications, marketing, or related field required.
• A minimum of five years of marketing and communications experience is required.
• Adobe Suite experience preferred.
• Proven ability to effectively lead, manage, and inspire a collaborative team in a fast-paced environment with multiple creative projects.
• Creative and artistic vision and direction.
• Demonstrated experience overseeing photography, videography, website content management and design, communication platforms, and social media marketing.
• Proven track record as a collaborative, goal-oriented manager dedicated to meeting deadlines.
• Proficiency in AP style guidelines.
• Ability to write, proofread, and edit copy.
• Ability to interface and maintain effective relationships with students, faculty, administrators, parents, alumni, and guests.
• Professional written and verbal communication, organizational, and interpersonal skills.
• Experience in Google Suite preferred.
• Ability to handle multiple, simultaneous, and complex tasks and projects efficiently and effectively without constant supervision.