Baker Demonstration School
The Associate Director of Marketing and Events is central to the development and implementation of the School’s overall marketing. communication, and outreach efforts. Working closely with the Director of Integrated Advancement, this position assists in developing, implementing, monitoring, and evaluating strategic initiatives to enhance the school’s mission and values, promote its programs and events, and maintain effective communication with various constituencies. The Associate Director will create and contribute to a wide range of projects including marketing campaigns, social media management, website content development, email communications and newsletters, event planning and promotion, photography, video production, and internal communication efforts. Leveraging and building relationships within the Baker and nearby communities will be a key component of this work.
The Associate Director of Marketing and Events will collaborate closely with the Head of School and Director of Integrated Advancement in the successful execution of new, comprehensive Marketing, Fundraising, and Admissions Strategies.
At Baker Demonstration School, we seek candidates with a demonstrated commitment to developing one’s own cultural competency, equity, inclusion, and belonging.
Marketing and Communications Strategy
- Assist in the development and execution of comprehensive marketing & communications strategies, planning, and execution aligned with the school’s mission, ensuring consistency and effectiveness across all channels.
- Operate as a strategic content specialist leading internal and external communications initiatives.
- Design, write and develop compelling marketing materials such as brochures, presentation materials, advertising, social media content, web pages, videos, email marketing
- Monitor, measure, evaluate, and report marketing operations activities for admissions events and track media results on an ongoing basis.
- Ensure that all communications adhere to brand guidelines and editorial guidelines and meet the highest standards of quality. Responsible for maintaining consistent organizational voice, tone, feel, and look across communication channels.
- Manage the school’s social media presence across various platforms, including content creation, scheduling, monitoring, and engagement with the audience.
- Contribute to the creation of engaging and informative content for various communication channels, including the school’s website, newsletters, emails, publications, and promotional materials. Maintain day-to-day communications.
- Manage the school’s website, including content updates, design enhancements, and optimization for user experience and search engine visibility.
- Work closely with the Director of Integrated Advancement to create captivating video content, assisting with concept development, planning, scheduling, and scriptwriting ensuring smooth logistics and adherence to timelines.
- Build relationships with parents, faculty, staff and students to help all stakeholders interface, communicate, and market effectively.
Events
- Identify and execute internal and external event opportunities to promote the School
- Manage the Integrated Advancement Calendar
- Identify and nurture internal and external relationships with relevant partners for marketing, development, and admissions events
- In collaboration with the Director of Integrated Advancement, execute multiple strategic events for stakeholders throughout the school year
- Manage the events and marketing budgets
- Manage all aspects of the annual Baker Benefit
Collaboration
Office of Integrated Advancement
- Collaborate with the Director of Integrated Advancement to identify marketing priorities in setting the annual budget
- Collaborate closely with the Director of Admissions to ensure consistent messaging across internal and external communications, and share resources
Development
- Collaborate closely with the Director of Integrated Advancement in building the Donor, Corporate Partnerships and Grant arm of the Integrated Advancement office
- Ensure consistent messaging across internal and external communications, lead outreach events and share resources
- Collaborate with the Integrated Advancement Associate to maintain internal and external calendars, as well as execute events and manage budgets
About Baker:
Founded in 1918, Baker Demonstration School is an independent day school committed to providing an exemplary Preschool, Elementary and Middle School progressive education to our students. Our students come from Chicago, Evanston, Wilmette and other North Shore communities. We believe that children learn best in an inclusive, creative community that encourages individual risk-taking and values learning by doing. Baker’s experiential approach nurtures the development of the whole child enabling each student to be fully prepared for intellectual, artistic, physical and social/emotional challenges well beyond Baker.
At Baker:
- We cultivate our students’ intrinsic motivation to learn and their active participation in the learning process
- We foster excellence through critical thinking and integrated connections across academic and artistic endeavors
- We promote collaboration while developing leadership capacity
- We foster citizenship by encouraging students to develop self-awareness and compassion for others
- We celebrate individual, familial and cultural identities and graduate students with an understanding and respect for diversity, equity and inclusivity
Application Process
Submit a resume, cover letter and professional references to [email protected]
Compensation Package:
Salary range $55,000 – $65,000 with Competitive benefits package
Non-Discrimination and Disability Policy
Baker Demonstration School is an equal opportunity employer and makes all employment decisions, including those related to recruitment, hiring, training, promotion, and recognition of individuals on the basis of their ability and job related qualifications and without regard to race, gender, religion, national origin, sexual orientation, disability, or any other classification protected under applicable federal, state, or local law. We actively seek diversity among faculty and administration as well as among students. The school complies with the law regarding reasonable accommodations for employees with disabilities. Applicants requiring reasonable accommodation in order to participate in the application/interview process are requested to contact the School in order to arrange such accommodation.
The Ideal Candidate will demonstrate:
- Strong personal and professional commitment and understanding of diversity, equity and inclusion
- Adept at designing communications for different stakeholders
- Excellent interpersonal, organizational, verbal, and written communication skills
- An authentic commitment to innovation, collaboration, and diversity
- Ability to develop and articulate a compelling vision for enrollment in alignment with the School’s vision.
- Commitment to innovation and to collaboration.
- Familiarity with school landscape and communities within the Chicago area
- Ability to relate to and work closely with diverse school constituencies and stakeholders
- Ability to work collaboratively as part of a professional team to advance the mission of the School
- Ability to listen carefully and understand constituents’ needs, both internally and externally, and proactively respond to those needs in a consistent and timely manner.
- Ability to work both independently and collaboratively, take initiative, think creatively, problem solve, and react and adapt to changing situations appropriately.
The Ideal Candidate Experience Requirements
- Bachelor’s degree in journalism, communications, marketing, or related field from a four-year university
- Minimum of three or more years of experience in communications, content creation and/or marketing role
- Experience with working on integrated marketing campaigns, including designing social media strategy
- Experience with analysis of marketing data marketing data analysis and reporting
- Possesses high energy, a strong work ethic, and a positive attitude
- An authentic commitment to innovation, collaboration, and diversity
- Ability to develop and articulate a compelling vision for enrollment in alignment with the School’s vision.
- Personal and professional ethics aligned with Baker’s Community Values.
- Possesses high energy, excellent organizational skills, a strong work ethic, and a positive attitude
- Ability to work some evenings and weekends
- Must be technologically adept with excellent project-management and time-management skills
- Highly developed skills and experience with software and hardware–and the ability to learn or implement new systems
- Highly proficient in Microsoft Office and Google Workspace;
- Experience with and working knowledge of customer relationship management (CRM) software such as HubSpot and Salesforce, FACTS, RenWeb, and/or Raiser’s Edge is a plus.
- Experience with Adobe Creative Suite and Canva
- Knowledge of graphic design principles, SEO, video editing software, Chat GPT, Finalsite, and other multimedia tools is a plus.
- Experience with social media platforms
- Experience with Google Analytics
- Experience with paid ads is a plus.
- Experience with GiveSmart
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.
