Associate Director of Advancement for Marketing and Communications

Associate Director of Advancement for Marketing and Communications – Full Time, 12-Months, Benefit Eligible
Scope of Role:  
The Associate Director of Advancement for Marketing and Communications will partner with the leadership team and various school leaders to develop narratives that support organizational evolution and growth through culture change both internally and externally. Daily responsibilities will include capturing, writing, and disseminating stories that inspire, excite, and build confidence among current and future constituencies. Collaborating closely with the Creative Marketing Specialist this person will tailor messaging, narratives, stories and content for different audiences that result in that result in advancing the school’s goals and initiatives. The position reports to the Director of Advancement.
Major Responsibilities:

Work closely with the Director of Advancement and Head of School to craft and communicate key messages to the CFA parent community.
Monitor and analyze CFA’s website and social media performance, assessing audience engagement and key metrics. 
Actively participate in strategic discussions with senior leadership.
Provide critical performance data to support the Strategic Plan goals.
Contribute to advertising efforts for CFA’s Admissions Office and Summer Programs. 
Develop and execute an annual communications and marketing plan to maximize admissions recruitment and retention, donor and constituent engagement, stewardship, and overall brand awareness. 
Produce high-quality printed materials such as the Annual Report, newsletters, and other constituency communications, ensuring all external publications uphold CFA’s standards. 
Write, edit, and direct compelling content across all platforms, including publications, social media, photography, and the school’s online presence, while leveraging emerging media to strengthen CFA’s brand. 
Take part in crisis communications efforts, ensuring timely and effective messaging to families and the public. 
Manage external partnerships with promotional groups, including radio stations, influencers, photographers, and more.

Knowledge, Skills and Abilities:

Outstanding collaboration skills with leadership, faculty, staff, donors, alumni, and external partners. 
Communicates exceptionally in both written and verbal formats, even under tight deadlines and urgent messaging situations. 
Takes initiative, remains reliable, and effectively manages multiple projects with competing deadlines. 
Designs and creates social media content and promotions for school events and merchandise.
Social Media growth and analytics skills.
Writing and editing skills for a variety of platforms and content types.
Website editing and coding skills
Google Ads tracking and measurement abilities. 
Graphic Design skills, including InDesign. 
Photography and Photoshop editing experience.
Videography knowledge.
Required to work with frequent, recurring deadlines. 
Work in a fast-paced environment with sometimes frequent interruptions.
Physical Requirements/Working Environment:

Must be capable of extended and frequent use of computer, phone, and other essential office equipment and ability to sit or stand at workstation for extended periods.
Must have vision abilities commensurate with role and ability to distinguish colors.
Able to lift objects less than 20 lbs. very occasionally when assisting with events. 
Occasional travel required for seminars, conferences, and other training.
Ability to handle stressful situations in a calm and objective manner.
Mobility sufficient to navigate efficiently and safely within our entire campus, including playgrounds, athletic fields and other environments with uneven ground.

Education:  Bachelor’s degree required in journalism, communications, English, marketing or other related field.  
Experience:   A minimum of three to five years in communications, public relations, marketing or other directly relevant field.  Experience at an independent school or private college preferred.
Equivalency: Directly related experience or a combination of directly related education and experience may be considered in place of the above requirements.
Salary and Benefits: We offer competitive compensation and a robust selection of benefits, including:

Heavily subsidized Health Insurance for employees.
Employer paid Life and Long-Term Disability insurance.
A full complement of voluntary group insurance plans (Dental, Vision, Flexible Spending Accounts, Accident, Hospital, Critical Illness and Voluntary Life Insurance for employees and families.)
We offer professional support for student loan forgiveness programs, Employee Assistance Program and financial literacy resources.
We support retirement contributions with a 6% match after one year of service.

Target Start Date:     Immediate opening. As soon as practical.
To apply:
Please visit our website and click on “Apply Here” 
https://www.capefearacademy.org/about/employment
Or use the link below:
https://recruiting.paylocity.com/recruiting/jobs/All/bad901c1-f066-460d-90a1-32df81fba70b/Cape-Fear-Academy