Director of Enrollment, Marketing and Communications

St. Thomas Aquinas Catholic School (“St. Thomas”) in Fairfield, CT seeks a creative, experienced, and collaborative Director of Enrollment, Marketing and Communications who is passionate about working in an educational setting to join our vibrant Pre-Kindergarten to grade 8 community. This full-time role is responsible for building an enduring school community as well as overseeing St. Thomas’s marketing and communications program, leading the creation and dissemination of content to reinforce the school’s values, mission, and child-centric program with key constituencies. This is a senior level position rworking with the administration and the Board of Directors to influence the school’s long-term trajectory and success. Flexibilty in hours during the Summer months.

Key responsibilities include:

Enrollment

• Leads all enrollment activities and events, including Open Houses, family tours, etc.
• Processes all applications for enrollment; arranges for interviews and testing
• Communicates and follows up regularly with prospective students and their families
• Assists families with the financial aid process
• Builds relationships with local nursery schools and other sources of enrollment
• Remains abreast of local developments that could impact enrollment
• Facilitates the onboarding and mentoring of new students and their families
• Develops and oversees enrollment journey for students and their families in a highly connected commmunity

Marketing

• Develops annual marketing plan and calendar
• Leads all marketing, public relations/publicity, branding and communication efforts
• Coordinates and oversees all external marketing, communication and enrollment services; including managing the budgets for such services
• Develops enrollment materials to attract prospective families
• Maintains design integrity and brand
• Creates and maintains the School’s social media strategy to ensure it is an effective internal and external marketing tool to recruit new families and raise awareness
• Monitors local social media and community sites

• Oversees website development and management; capable of working on content architecture with website fluency
• Tracks and reports on performance of marketing tactics to assess effectiveness and guide future marketing decisions; utilizes SEO optimization, LLM search literacy and analytics across campaigns and the website
• Administers digital asset management system for photos, videos and other content

Communications

• Maintains an updated school calendar for all daily activities as well as special events
• Oversees and disseminates email, newsletters and text messaging to current community
• Collaborates with all school constituencies to help meet their communication needs
• Assists with special school and community building events
• Serves as a liaison with local news media

Advancement

• Works on development calendar and supports all advancement activities
• Interacts with database of current and former students as well as parents and other key constituencies
• Assists with alumni and alumni family relations and engagement efforts

Strong candidates will have:
• Growth mindset with ability to work in an autonomous setting
• A bachelor’s degree in marketing, communications, admissions or related field
• 3-5 years of experience working in admissions, marketing and/or communications, ideally in education
• Strong written and verbal communications skills along with attention to detail and creativity
• Technical familiarity with media tools and platforms including Adobe Creative Suite, Constant Contact, Canva, FACTS, Finalsite and Web tools
• Commitment to a collaborative, education-focused work environment
• Able to establish and maintain constructive relationships across multiple constituencies
• Skill in managing multiple priorities and adapting to changing circumstances
• Preference for practicing Roman Catholic